In modern culture music often follows well-trodden paths. But Ash Sales carves his own sonic landscape with an electrifying fusion of raw alt-rock, hypnotic looping, and rich layers of effects. His approach to music isn’t about crafting songs; it’s about building immersive experiences, where sound is both a force of energy and a vehicle for emotional depth.

Originally from the vibrant streets of Wellington, now soaking in the laid-back atmosphere of Gisborne, Ash’s journey mirrors his music—eclectic, adventurous, and deeply intentional. His compositions collide rock, pop, grunge, and cinematic textures, sprinkled with the pulse of EDM beats. But what sets his sound apart is his layering use of loops and effects that transform simple riffs into vast, evolving soundscapes.

At the core of Ash’s artistry is a commitment to resonance—not just in a metaphorical sense, but in a literal one. His tracks are tuned to 432Hz, a frequency often associated with a deeper natural harmony. This subtle yet powerful choice enhances the listening experience, creating a sense of balance and connection that extends beyond mere entertainment. Whether it’s the driving force of a distorted guitar or the soothing wash of reverb-drenched melodies, each track holds a dual purpose: to energise and to soothe.

Ash’s music doesn’t demand attention—it compels it. Through his innovative blending of genres, his fearless experimentation with sound, and his dedication to resonance in every sense of the word, he creates more than just music—he crafts a journey.

Check it out here.