New Zealand’s country-pop sensation Kaylee Bell is back with a bold new single, “Cowboy Up”, an empowering anthem that’s as fiery as it is fun. In her signature no-holds-barred style, Bell delivers a clear message to a love interest: step up or step out.

“Cowboy up or cowboy out,” Bell sings with a mix of sass and grit, turning a familiar country trope into a powerful call for accountability in relationships. “It’s a rodeo but not my first, baby,” she quips, channeling her inner cowgirl to urge women to demand better. The track’s driving rhythm and hook-laden melody are classic Kaylee Bell—high-energy, unapologetic, and irresistibly catchy.

The release of “Cowboy Up” comes hot on the heels of Bell’s latest album, Nights Like This, which she toured across Australia earlier this year. The album marked another high point in Bell’s already stellar career, following her breakout 2023, where she supported Ed Sheeran on his New Zealand tour, won the CMA Global Country Artist Award, and achieved crossover success with her Top 20 hit “Boots ‘N All” on New Zealand Pop Radio.