NZ On Air updates music funding to support artists at every career stage
NZ On Air is changing its music funding strategy, with a greater focus on helping New Zealand artists develop their careers, grow audiences and access international opportunities.
The updated strategy introduces several changes to existing funding programmes, alongside new initiatives designed to support artists at different stages of their careers.
Key changes include a new New Music Development round for emerging artists, a dedicated New Music Māori fund, increased investment in album and EP releases through New Music Project, and an expansion of New Music Project Touring from one to three rounds each year.
A new Global Promotion fund will also provide eligible NZ On Air-funded artists with support for confirmed international releases and opportunities, covering up to 50% of eligible marketing and promotion costs.
The changes come as music discovery continues to shift towards streaming. NZ On Air research shows radio reach fell from 59% in 2016 to 39% in 2026, while streaming increased from 31% to 41%. APRA AMCOS figures show local artists accounted for just 4% of music streamed in Aotearoa during 2025/26.
NZ On Air Head of Music Teresa Patterson says the changes aim to give artists greater support to build audiences, develop sustainable careers and make the most of opportunities as they arise.
The updated funding approach will be introduced in stages throughout 2027.
Read the full NZ On Air Music Strategy for more information.
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